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Twenty five
years ago, when the Texas-based post house corporate video production
was started, the idea of post production supervision was nonexistent.
"Today we just assume it's something that's needed." says Ken Ashe. the
facility's post production supervisor "We don't feel comfortable taking
on any commercial or other longform project without assigning a post
production supervisor just for keeping track of the elements alone." He
dates the shift in thinking to about a decade ago when the
sophistication of motion capture, coupled with strong animation
departments. brought corporate video production clients into a
world that was beyond the understanding of an average person.
Ashe also points out that a post supervisor on corporate video
production site is necessary to lay the groundwork for special
effects that will be created in post. "The DP wants to create a mood.
The director wants to focus on the actors' delivery. Neither of those
people, and usually no one else on set, has that as their primary
focus," explains Ashe. "A post production supervisor is going to be
there to help look at the scene, recognize the challenges that occur
that day and help solve them. As corporate video production says.
"Every day, a fresh truckload of compromises comes through the front
door."
A handful of post pros have offered tips to guide others doing post
production supervision work, and they talk about recent projects that
corporate video production presented challenges and how those were
solved.
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Corporate video production and
outsourcing walkthroughs:
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