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Think you know
digital media? Gunnar Liestol, Andrew Morrison, and Terje Rasmussen,
editors of Digital Media Revisited: Theoretical and Conceptual
Innovation in Digital Domains, encourage you to think again. Digital
Media Revisited is predicated on the simple yet significant premise that
scholars have thus far approached digital media with theoretical
frameworks and critical tools taken from other disciplines. Liestol,
Morrison, and Rasmussen set out to question whether digital media can be
adequately assessed with borrowed methodologies.
Drawing from literary theory, aesthetics, sociology, ethics, education,
philosophy, cognitive psychology, media studies, and semiotics, the
scholars represented in this volume thoughtfully answer both yes and no,
while some rethink the question entirely. Digital Media Revisited is
divided into four sections--"Education and Interdisciplinarity," "Design
and Aesthetics," "Rhetoric and Interpretation," and "Social Theory and
Ethics"--and presents an interesting collage of voices and methods. The
nineteen essays hit on widely different subjects and occasionally work
in conversation, critiquing positions taken up in other parts of the
text rather like the very "digital discourse" the international group of
authors is trying to capture. While their methods and motivations
differ, most of the writers agree that the current critical tools for
analyzing digital media are inadequate. In making this case, the
theories and methods of media and communication studies come under
particular scrutiny for being narrowly concerned with the study of
traditional broadcast media and their corresponding modes of centralized
production, commercial distribution, and (relatively) passive reception.
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Although none
of the authors would make a case for the inherent superiority of digital
media, many essays argue that the production, distribution, and
reception of new, digital media (in various formats, including computer
games, the Internet, virtual reality, and so on) diverge, however
slightly, from those of the traditional mass media (such as television,
film, and radio). Jay David Bolter and Richard Grusin examined how new
media technologies both refashion and are refashioned by prior media
forms in their influential publication Remediation: Understanding New
Media (MIT Press, 1998); going further in this anthology, Bolter
considers the consequences of established mass-media theory and
criticism being "remediated" in current critiques of new media. For
Bolter, media theory's pervasive critical focus on ideology presumes
centralized control, exclusionary production, and a passive mode of
consumption. In nuanced contrast, he argues that new media allow for
production on a fairly large scale, allowing the possibility for
subjects to be more than mere consumers. Bolter would like to see a
combination of formal and ideological criticism in future studies of
digital media. The point is not to aver the somehow progressive or
superior features of digital media, but rather to identify how they
differ from traditional broadcast media and theories thereof. |
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